Maybe I am being stoopid but the statement from the sponsors sounded a bit strange to me.
“We severely underestimated the impact that our brand exposure would have on the demand for certain products and services in the UK market, so to maintain sponsorship with Triple 8 would actually present us with a series of business problems,”
(taken from the article)
From that I read it meant that their name got out and they got more business and exposure (which is the whole point of advertising and sponsorship no?) but they are now cutting back as they are getting too much work??? Like I said am I being stoopid?
Alex