I would say there is something a miss. When I drove the 184 I managed mid 40s and I was booting it at most opportunities. Sure with an average speed of mid 60s a 2.0 diesel should be at least 50-55mpg. That's what my friend gets from his 520d with a similar average speed.
I would find someone with the same car and do an mpg test. Maybe go to a quiet road. Set the cruise control and film the constant mpg, do the exact speed at the same time in the other car and watch the videos side by side. Not strictly scientific but will give you an idea if it's way off. Just a guess. Tyres literally make 1-2% difference so I doubt it I will be them. Brakes? Is one dragging? If you're capable take the wheels off (particularly the rear) and look for uneven where in the pads and that the handbrake lever on the caliper isn't restricted. Also check your air filter for blockage, this can make a huge difference.
I'm suprised that winter makes it worse. I get my best mpg in the winter, but I guess that's because my car is on for 10 hours a day on average so the cold start doesn't affect overall mpg much, also mine is petrol. I think it's better in the winter for me because stop start works more often and the AC isn't working very hard, if at all. I tend to leave it on and it seems to cut in and out as and when it needs to.As Deano says, depends on traffic conditions, and many other factors; e.g. ambient temperature, increased use of electrical components at this time of year, winter additives added to diesel fuel by manufacturers in winter to stop it 'waxing' in freezing conditions makes it less efficient. I think that if you've just got the car, you need to give it a bit longer and check your mpg over a few tankfuls of diesel over a few weeks/months of driving before assuming there might be something wrong.
When I had my mk6 Golf GTD, the fuel consumption was always noticeably lower in the colder winter months than it was during the summer; overall, low 40's in winter and high 40's in summer. When the mk7 Golf was launched I remember over on one of the Golf forums that a number of GTD owners (same engine as your car) were disappointed with the fuel consumption they were seeing during the winter months; much lower than the manufacturers published figures.
My MPG takes a hit in the winter, always has over 3 diesel Seat's. I typically average 540 - 560 miles per tank over the winter in my 184 Leon.
I can get 430 teaching learners at a push in a petrol, with many different drivers of all different levels. But mostly I get around 380. Most I've had is 520 but that was done in one day with one cold start. Air con is always on.I have just managed 430
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I can get 430 teaching learners at a push in a petrol, with many different drivers of all different levels. But mostly I get around 380. Most I've had is 500 but that was done in one day with one cold start. Air con is always on.