Check out the comments section, lot of people talking about all the screen gadgets and the impact on people driving without due care and attention.
A good point was made that SEAT's head of interior design stated previously that climate control shouldn't be integrated into the touchscreen. Now it looks like that decision has been overturned.
If the voice control is as good as the market leaders then there will be less of a need to use the screens, whist on the move.
Both Google and Alexa are on point imho, although I don't know how well they handle dialects and accents.
People have it in their homes controlling electrical equipment and such already and successfully.
As long as they separate the need to use a data connection for the in-built functions it'll be interesting to see.
Me
"Hey [insert car's nickname] enable
CUPRA mode"
Car
"
CUPRA mode enabled"
Seems like we're all heading for that Nightrider life